Canva.com is a free, web-hosted graphic design tool that is used worldwide by beginners and experts alike. The beauty of the program is that it is extremely user-friendly, no design experience necessary!
Check out 3 of our favorite ways to use Canva for your business:
3 Ways To Use Canva For Your Business
Canva for Brand Consistency
The key to strong brand identity and recognition is consistency. By using the same color palettes, typography, and design elements across all visual areas of your business, you are projecting a clear, unified message.
Canva is perfect for this, as the program makes it easy to select the colors and fonts for your business. You can enter in your brand’s HTML color codes or select from curated color palettes. You can also choose from Canva’s list of fonts or upload your own to match your website and marketing materials.
If you are using the Canva For Work premium subscription, you can save your desired colors, fonts, and logos in the customizable Brand Kit for easy access during the design process.
Canva For Social Media
It seems like there is an ever-growing number of social media platforms that benefit from your brand’s presence; Facebook, Instagram, LinkedIn – the list goes on! While it is important to be on these sites, it is equally important to be posting the right way.
Each social media platform has different size requirements for images and graphics. For example, if you upload a photo to your Instagram account without resizing it to a perfect 1080 px by 1080 px square, you could be cropping portions of your image without meaning too.
Canva automatically lets you resize an image or graphic with their social media templates. You can quickly edit the same photo and upload it to Facebook, Instagram, and Twitter in a snap!
Canva’s Free Design Elements
Canva features free layouts for all kinds of design projects, taking the stress out of starting a design from scratch.
Need to create the perfect flyer announcing your next company event? Or a digital asset like an infographic or case study? Canva has hundreds of templates built in, perfectly sized for whatever project you have in mind.
Canva also includes free stock photos and vector graphics ready to use in all your projects. This makes finding the perfect image easy and free.
For more information on this or other recommended technology tools, please contact us.